GvC x Womanhood


During Breast Cancer Awareness Month 2021, Womanhood launched LoveRose Lingerie and AnaOno: two brands specialising in post-surgery undies and to celebrate the newest additions to their online store, GIRLvsCANCER joined forces with Womanhood to create an ethereal, empowering campaign. Prioritising the person, it explored what it means to be a woman following a breast cancer diagnosis.

Womanhood is an online lingerie retailer stocking exclusively female-founded brands. Their mission is to empower their community to celebrate their bods in lingerie by shooting real customers in their campaigns and never airbrush or edit their photos. We stan.

With sizing ranges offering between 28-40 bar bands, A-HH cups and sizes 6-20 for briefs, Womanhood is serving real body-oddy for every body-oddy!

Have a look would ya – would you know there was a tit cancer link if we didn’t tell you?

Lozza consulted and modelled for it (beauty and brains, that one), and brought five of her fellow boob cancer babes along to showcase the new lingerie. Plus they all sat down for a chat about how their boob cancer diagnoses affected their perceptions of womanhood sharing how they discovered a new-found respect for their bods for the incredible vessels that they are.

Your womanhood is your own to define – in whatever form that takes. And despite diagnosis.

And for the whole month of Breast Cancer Awareness Month 2021, Womanhood donated 10% of the sale from these two brands to Make 2nds Count – a charity supporting those affected by, and fundraising research to improve the quality of life for people living with incurable breast cancer. The charity was founded by our lovely mate Lisa Flemming – a boss babe living with incurable breast cancer herself.

Cancer Campaign
Cancer Campaign

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