BLOOM & WILD
Ask any card-holding member of the cancer club – the amount of flowers you’re sent is mad! Lozza’s living room quickly resembled a florist. With so many bunches of blooms that just kept coming, she even took a flower arranging class to ensure her flowers were on fleek.
Most of them came through the letterbox from Bloom & Wild so she was buzzing to partner up with them to add some flower power to giving cancer the middle finger.
Named after our founder, ‘The Lolli’ was created by the botanical baes at Bloom&Wild to mirror Lozza’s spirit. With unusual stems in interesting shapes and colours, it was a strong, bold and beautiful bunch. Yep, Lozza to a T.
For a whole week during Breast Cancer Awareness, Bloom&Wild donated 10% of sales from ‘The Lolli’ bouquet equally to the GIRLvsCANCER OG partner charities.
'bout the bloom
Crimson carnations to symbolise love and calla lilies as a signifier of faithfulness were set against the quirkiness of fuzzy kangaroo paw and the elegance of the classic rose.
Lozza described these fabulous florals as “a representation of the unpredictability of a cancer diagnosis and the humbling appreciation of how beaut life is despite it all.”